City of Stars

What we did:
Experiential Marketing
Creative NBA All-Star Activation draws 3x store traffic and 2x sales for City Gear
Basketball, sneakers and streetwear - a perfect collab for NBA fans in Indianapolis

When the best of the best come to town, you have to keep pace. Without an official partnership, City Gear needed a plan to leverage the pinnacle trifecta of their customers’ core interests to drive traffic to their local store. So Knight Eady took the court.

The Full Fit
At the heart of the City Gear customer is the intersection of sport, art and community - so we fused them together with music, food and fashion to turn an average Indianapolis City Gear store into an All-Star experience for NBA fans
Love for the arts

The event featured a custom mural by a local artist, adding a unique creative touch that captivated attendees. Live shoe customization offered guests a chance to personalize their kicks, with plenty of photo ops.

Local taste and sounds

A DJ kept the energy high with an electric mix of tunes, and a local food truck ensured everyone had plenty to eat.

Lending a hand

The event included a celebration of City Gear’s Sole School Program, an initiative that helps to fund athletics programs at underfunded schools in the local markets while helping to provide career preparation and mentorship. To celebrate the expansion into the Indianapolis market, Pacer’s star Myles Turner made an appearance for an exclusive Q&A session with the invited students and attendees.

Leveraging the conversation

The highlight of the event was a social-entry giveaway of free shoes, which drew a great crowd, flooded social feeds and created an atmosphere of excitement and camaraderie.

Heat Check
Client-Requested Participation
Social Engagements
In-Store Sales
In-Store Traffic
take your event to the next level
make the stars align