We Believe in Sports: How Knight Eady Merges Competition and Compassion

June 25, 2024
At Knight Eady, our passion for sports goes beyond the thrill of the game.

We believe in the power of sports to unite communities, foster positive change, and support those in need. This belief is at the heart of everything we do, driving us to create events that are not only memorable but also impactful. Over the past year, our commitment to this cause has helped us raise over $60,000 for various nonprofits through a series of high-profile events.

The Mantra: We Believe in Sports

Our mantra, "We Believe in Sports," encapsulates our philosophy. Sports have a unique ability to transcend boundaries, bringing people together regardless of their backgrounds. They inspire teamwork, perseverance, and community spirit—values that we strive to embody in all our endeavors. At Knight Eady, we harness this potential to make a difference, using our events as a platform to support charitable causes.

A Year of Giving Back

In the past year, several of our flagship events have not only showcased the best in sports but also made significant contributions to nonprofit organizations. Here’s a look at how these events have combined competition with compassion:

1. C.M. Newton Classic

The C.M. Newton Classic is more than just a basketball game; it is a tribute to a man who made significant strides in integrating inter-collegiate athletics. C.M. Newton's legacy is one of courage, vision, and relentless dedication to equality and inclusion in sports. In honor of his groundbreaking work, Knight Eady proudly donated $2,500 to four individual nonprofits that are doing compelling work in the Diversity, Equity, and Inclusion (DEI) space. The recipients this past year were Diane's Heart, Better Basics, The Albert Schweitzer Fellowship of Alabama, and Momentum Leaders. Each of these organizations embodies the spirit of Newton's legacy, working tirelessly to promote DEI in various sectors of society.

2. Corporate Challenge Birmingham

The Corporate Challenge Birmingham brought together businesses from across the city for a day of friendly competition and team-building. This event was particularly impactful, raising almost $40,000 for Children's of Alabama. The funds are being used to support essential healthcare services for children, highlighting how corporate involvement can drive positive change and benefit the community’s most vulnerable members.

3. Corporate Challenge Chattanooga

Following the success in Birmingham, the Corporate Challenge Chattanooga replicated this model, engaging local businesses in spirited competition. This event raised $10,000 for Big Brothers Big Sisters of Chattanooga, an organization dedicated to mentoring and empowering youth. Through this support, we are helping to foster positive relationships and provide guidance to young people in the Chattanooga area.

4. Camellia Cup

The Camellia Cup, a premier golf tournament, brought together amateur and professional golfers for a day on the greens. Beyond the love of the game, participants were motivated by the opportunity to contribute to charitable causes. This year, the event raised $10,000 for the Zero Zero Foundation, an organization that leverages sport to provide early intervention for at-risk youth. 

The Culture of Giving

At Knight Eady, giving back is not an afterthought—it's woven into the fabric of our culture. Our team is driven by a shared belief that sports can be a powerful force for good. This belief guides our efforts to design events that not only entertain but also make a meaningful difference in the lives of others.

We are proud of the impact we've made over the past year, but we know there is always more to be done. As we look ahead, we remain committed to our mission of using sports as a platform for positive change. Together with our partners, participants, and the broader community, we will continue to champion causes that matter, one event at a time.

Join Us

We invite you to join us on this journey. Whether as a participant, sponsor, or supporter, there are many ways to get involved and help us make a difference. Together, we can harness the power of sports to create a better, more compassionate world.

At Knight Eady, we believe in sports. And we believe in the potential of sports to change lives. Thank you for being a part of our mission.