Event Operations
and Consulting

Sales and Activation

Knight Eady commits to providing platforms for student-athletes, competitors, and sports enthusiasts to have unforgettable and unique experiences through athletic competition. We believe in motivating and inspiring individuals to reach beyond their potential and develop an unparalleled loyalty and passion for their sport. We are able to do this by delivering quality, consistent, cost efficient and creative services while applying ethical principles that radically exceed expectations.

What We Do

Event Operations and Consulting

Event Operations and Consulting

Knight Eady operates events of all sizes in the sports industry. Knight Eady serves high schools, universities, sports organizations, and multi-purpose facilities by securing, promoting, and managing events. By partnering with clients, Knight Eady operates events cost efficiently and effectively while creating an exceptional experience for all constituents. Knight Eady also provides event consulting with the primary goal of creating a better experience for all athletes, fans, and attendees involved. With the staff’s experience in the sports industry along with creative perspectives regarding new trends, Knight Eady will assist our partners with the planning and execution phases of an event.

Strategic Communications

Strategic Communications

Knight Eady values the importance of quality and consistent marketing and communication. Our team can create or redefine primary and secondary marks, set guidelines in place for brand consistency, and provide strategy for effective and efficient messaging. In managing a special project or marketing campaign, Knight Eady can also provide creative services in order to maximize the potential of the client's communication.

Sponsorship Sales and Activation

Sponsorship Sales and Activation

Knight Eady has developed a strong resume over the course of the last year as it relates to sponsorship sales and activation. The team dedicates a great amount of time and energy to developing relationships with new sponsorships for our partners and clients in order to grow resources, excitement and reach for their events. Just as important to Knight Eady is maintaining a positive relationship with the existing corporate sponsors in order to make sure that they are getting the most out of their sponsorships. Knight Eady believes that a sponsorship is so much more than just donating money or having the presence of a logo at an event. It is about making an emotional connection with the fans and players by activating and instilling their brand into the core of their lives.


  • We are excited to announce the inaugural Birmingham Corporate Challenge…
  • Incredibly awesome week of basketball. 56 teams, 42 games, 6…
  • CHAMPIONSHIP DAY at Next Level Hoops Fest! Come out to…
  • Knight Eady had a great trip up to Nashville, Tenn.…
  • It has been a full day of basketball at Birmingham…

Behind KESG

A Picture of Chris Nix

Chris Nix

March 30th, 2015

Recapping The 2014-2015 Birmingham Tip Off Club Season

Read More
A Picture of Michael McGreevey

Michael McGreevey

March 24th, 2015

Staff Spotlight – Michael McGreevey

Read More