A 1-day event empowering school leaders to redefine their brand. Gain insights into school and athletic branding through expert speakers, engaging discussions, and interactive workshops. Your registration includes access to all sessions, networking opportunities, a light breakfast, and lunch sponsored by Milo's. Transform your school’s identity and elevate its presence in your community.

Date: Wednesday, January 29, 2025
Time: 9:00 AM - 2:00 PM‍
Location: WORKPLAY - Birmingham, AL
Registration Fee: $100

Featured Speakers

Ryan Bradley

The University of Alabama

Vice President - Strategic Communications

Ryan Bradley serves as the Vice President for Strategic Communications at The University of Alabama where has worked since 2016, leading a team of creatives, marketers and communicators to tell the University’s story and elevate strategic communications and branding. Prior to joining Alabama, Bradley spent 12 years working as a marketer, communicator and administrator in intercollegiate athletics. He served as the Senior Associate Athletics Director of Strategic Communications at the University of Missouri and the Senior Associate Athletics Director for External Relations at the University of Memphis. In those roles he acted as the athletic department’s chief communications officer and spokesperson while also spearheading messaging and branding efforts for the athletic programs. Bradley began his career with a seven-year stint at Rogers State University in his hometown of Claremore, Okla., where he ascended to the role of Director of Athletics in 2012. He received his bachelor’s degree in broadcast journalism from the University of Arkansas and also earned a master’s in education administration.

Taylor Brasher

SEC

Director of Digital & Social Media

Taylor Brasher serves as the Director of Digital & Social Media at the Southeastern Conference (SEC), where he drives digital innovation and strategy for one of the nation’s most influential collegiate athletic conferences. With over a decade of experience across high school, college, and professional sports, he specializes in creating impactful content that resonates with millions of fans, student-athletes, and stakeholders. Prior to the SEC, Taylor had stops at the NCAA, Conference USA, College Football Playoff, Dallas Cowboys, University of North Texas, and the University of Texas. In his current role, he oversees the SEC’s digital channels—including the website, mobile app, email, and social media—reaching millions of followers. His efforts have resulted in 60% follower growth and over 100 million content interactions (and counting) during his tenure. Collaborating with internal teams, external partners, and agencies, he develops and executes initiatives that elevate the SEC brand and showcase their core values. Leveraging data and analytics, he optimizes digital strategy for maximum reach and impact. As a leader, he guides a team of dedicated professionals who share his commitment to enhancing the SEC’s digital presence through creativity and innovation. Together, they are redefining the standard for how collegiate sports engage and connect with audiences everywhere.

Buddy Overstreet

Knight Eady

Creative Director

Buddy Overstreet is a branding consultant who works with established sport brands and startups. Buddy believes in the power of brands and consults organizations on how to incorporate their message into every customer experience. Buddy worked with University of Alabama Athletics from 2002 - 2013. During his tenure, he transformed the creative process within the Athletic Department building several successful campaigns with Alabama Football and establishing department wide creative standards. Buddy left Alabama in 2013 and started his brand consulting business, Perpetual Notion.A leading creative in the sports world, Buddy has worked with some of college athletics biggest brands, including Alabama, Notre Dame Football, Florida Football and Duke Basketball. He also serves as a Creative Director of the Birmingham based sports agency, Knight-Eady. Buddy holds a B.S. in Entrepreneurship and an M.A. in Marketing from the University of Alabama.Buddy is currently based in Austin, TX and eating all the tacos with his wife, Haley and their three children, V (16), Mac (11) and Lew (8).

Conference Agenda

8am

Registration/Coffee

9am

Welcome/Intro

9:15am

Lesson I

10:00am

Lesson II

10:45am

Lab I

11:15am

Lab II

11:45am

Lab III

12:15Pm

Lunch (Sponsored by Milo's)

1:15Pm

Lesson III

1:45Pm

Closing Remarks

2Pm

Dismiss

THANK YOU SPONORS

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BrandEd

At Knight Eady, we specialize in creating visual and messaging identities that authentically represent your school’s strengths and values.

Knight Eady’s strategic branding process yields a visual direction that is sustainable for years to come.

Brand Discovery: Conduct exploratory research to understand the critical brand assets and characteristics.

Visual Identity: Build a comprehensive branding suite including the primary and secondary logos, typography, and colors.

Core Messaging: Develop a clear and cohesive articulation of the brand linked with the newly created visual identity to create consistency for internal and external communication.

Comprehensive Style Guide: Create a full style guide including all of the marks, typography, colors and usage guidelines.

featured Case studies

Vestavia Hills High School

Alabaster City Schools

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